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need a new ride?
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free lifetime Tune ups
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Thanks to a close eye on the details, the Transition has been designed to cheat the wind and beat the competition. With seconds making the
difference between first and, well, really far back, the devil in any multi-sport event is certainly in the details. So, it's no surprise
that multisport athletes stick energy bars to their top tubes, shave the backs of their shoulders and drill holes in their shoes to
allow the, um, water to drain out. It's also no surprise that we've designed our Transition with wind cheating aerodynamic efficiency and
Ironman-winning geometry.
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The Cannondale product creation process starts and ends with the rider. In some cases this rider may be a world-class athlete that is
capable of topping the world's most prestigious podiums. In other instances the rider is someone who just enjoys pedaling for that morning
coffee and bagel. Nonetheless, every detail is scrutinized-because our goal is to exceed expectations, each and every time.
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For you, every ride is a race. And whether you’re into tri’, cyclocross or road racing, Giant has the perfect bike to help you make it to the podium.
Aggressive positioning, state-of-the-art frame technology and cutting-edge componentry make our competition road line the fastest bikes in the
business of winning.
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We've put a lot of heart and soul into building bikes. The same kind of heart and soul Bob Haro invested nearly 30 years ago when he founded
the company and invented the sport you're enjoying today. Not much has changed since then, we still build 'em because they're fun to ride.
We think Bob would be proud of that. We hope you will be too.
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If you were to ask any of these Norco staff why they do it, they'd probably just shrug and say it's because they love riding. But, it's
really more than that. It's about commitment and heart. Whether it's creating award-winning bikes, bringing innovations to the industry
like front-suspension geometry designs, or supporting grassroots and trail building initiatives, the folks at Norco have always maintained
the same spirit, for us it's all about the ride, no compromise.
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"We feel right now that (BMX) is on the verge of exploding. This bicycle thing could take off." - Article on REDLINE in the April 1975 MOTORCYCLE INDUSTRY NEWS
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